30 seconds of Serbian beauty: This advertisement of our country will spin on world media! 600 is not enough times to watch it (VIDEO)

Serbian world tourism campaign on "BBC World" and "Eurosport" is in progress. Half a minute video that shows the beauties of our countries will be played in the next six months, for 600 times. And that is the largest media tourist campaign of our country, ever, that is why every detail was carefully though of.

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The selection of images that will go around the world is very important, so its no wonder the video had few version until the best one was selected.

Director of the Tourist Organization of Serbia Marija Labovic reveals that they were guided with the target group in the first place, because they are not addressing everybody the same way.

- This is one of the criteria for the selection of images. What is important is the period of the year. In this moment, since we are promoting spring and summer, then we we tried to depict the scenes of city holidays, but also outdoor activity in nature, cultural and historical attractions and festivals - said Marija.

The time in which the video will be played depends on your target audience, as well the show where it will be played.

The campaign of Serbian tourism is running on portals of TV networks along side the electronic media, and they paid great attention because the research showed that 60 of foreign guests that come to Serbia, chose our country over internet.

Printskin: Youtube/National Tourism Organisation of Serbia

That data doesn't surprise marketing experts, because they say that what is happening on the internet and what the technology enabled is just simulation of our behavior in real life.

Miloje Sekulic, expert of digital marketing in the company "Homepage" explained it in the following way:

- Lets say, i presume that you when you decide to go to some travel, you talk ti your sister-in law, friends, relatives, you see on celebrations. That is entirely normal human behavior. The technology gave us what was done in the small circle of people that surround us. Critique, recommendations, praise, giving your opinion, and it expanded it on the entire world.

Printskin: Youtube/National Tourism Organisation of Serbia

In the next weeks and months, Serbia will expand the the range of televisions it will advertise on.

Minister of Trade, Tourism and Telecommunications Rasim Ljajic said that they now cooperate with the Travel Channel.

Printskin: Youtube/National Tourism Organisation of Serbia

- I expect that Serbia will be promoted there in the best way possible. That is how we will be far more visible tourist destination - said Ljajic.

Its not easy to perceive and calculate the effects of campaign. What is crucial is to be seen on the media market and to fight for every guest.

Take a look at the promo video of Serbia:

(Telegraf.co.uk / RTS)