Machine for destroying counterfeits put into operation

The head of the EU delegation said that starting the machine is a good way to mark World Intellectual Property Day and to raise consumers' awareness of the risk entailed in buying counterfeit products.

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In this field, Serbia's legislation is mostly harmonized with the EU's acquis, but we are all aware that more efforts should be invested in ensuring a more efficient implementation of the regulations and standards, Davenport said.

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Kovac said that the machine for destroying counterfeits is part of the project titled “Implementation of intellectual property rights", financed by the EU with EUR 2.8 million from pre-accession funds.

As part of the project, a campaign “Counterfeits Cost More, I Buy Originals” has been launched, carried out by the market inspectorate of the Serbian Ministry of Trade, French technical expertise agency Expertise France and the EU Delegation to Serbia.

(Telegraf.co.uk/ Tanjug)