Secret tricks of the shopping malls which make us spend more money (do you notice that we all do that)

One of the last in a series of strategies goes so far as to put the secret patterns of tiles or parquet on the floors of shops with the intention to slow down customers

In order to slow you down and to spend more money, clever salesmen in the shops use different tricks. 

Recommended

The easiest way to make money when million tourists arrive next year!

One of the last in a series of strategies goes so far as to put the secret patterns of tiles or parquet on the floors of shops with the intention to slow down customers and to make them spend the most time and money in the sections with the products that make them the highest profit.

By measuring the lines and the samples, team of consumer experts from France, Belgium and  Netherlands manage to discovered how to slow down the customer's speed., writes the British Mirror.

PAY ATTENTION TO MOVEMENT

Lines on the floor "tell" us at what speed are we walking. It was shown, for example that increasing the distance between the lines on the floor turns on the subliminal desire to reach to the end of the line - if the end seems closer, we walk faster towards it.

So, if the lines are closer, the buyers will go slower. In the contrast, scientists discovered that customers moved faster when the distance between lines were wider.

Academics who have observed 4,000 people in a series of experiments, said that if the lines are spaced 50 cm, it created an optical illusion that the end of the line is further than it actuality was. A customer would then slow down, in order to save energy.

In the later tests, customers showed that they remember much better what products they saw from the ones that were going faster, so that means there is a higher probability that they will buy them.

This secret with the floor is one of many innovations of retail giants they use in order to survive in the sudden growth of online shopping. 

The second method they often use is music, which can be used to slow down, and to speed up the buyer, for example, at the entrance of the store, so they can avoid crowds.

- Literature showed us how people act at the the effect of the gradient objective. Loyalty programs in the markets offer us gifts or discounts after you gather 10 coupons. At first there is no rush to gather all coupons, but as people come closer to the tenth, the frequency of buying increases - said the professor Niko Huvik.

Prof. Huvik explained that this is not only limited to retails.

- There are potential applications for samples on the floor that act on the speed of movement in an area in which you want to control the passage of people. This includes areas where jams are created, such as museums, railway stations and airports - he said.

(Telegraf.co.uk)