VESELIN JEVROSIMOVIĆ: Due to the "bombardment" of information, people are alot less able to pay attention

Veselin Jevrosimovic, owner of Comtrade, wrote in his column of this week's newspaper "Informer" about the impact of the information age on the ability to pay attention in humans.

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"You've probably felt the impact of the information age in terms of access to information at any time and in any place, the speed and intensity with which we are simply bombard with the most diverse interactive activities, and a certain kind of tension that creates this phenomenon in humans.

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A recently published study on the survey organized by Microsoft managed to somehow quantify these changes. In fact, it turns out

the subject's ability to pay attention significantly decreased upon using mobile devices and a continuous Internet connection. In the last ten years attention span has been reduced by one third, from 12 to just 8 seconds.

The attention span of people is thus far in humans less than the fish in the aquarium - which are otherwise inexhaustible source of jokes due to their short-term memory.

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Foto: sxc.hu/katja

This phenomenon is somewhat understandable if we consider the speed at which technologies develop, new devices appear and create web content, particularly interactive, which is why we were denied the time required to adapt to change and finding new ways for the daily operation of the new conditions.

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In addition, it is important that the whole world reforms the education system to catch up with a completely new way in which we obtain, process and connect information. Further, our senses are simply not adapted to the amount of stimuli we receive, and evolution is difficult to accelerate.

The good news related to the mentioned research is that people are now much better able to perform multiple tasks at the same time, and the so-called "power of bulk attention", in which Goldfish will never be able to compete with us. "

(Telegraf.co.uk/ Informer)